Journal Articles
Gruber, T., I. Szmigin, A. E. Reppel and R. Voss (2008), "Designing and conducting online interviews to identify Apple iPod consumer preferences", Qualitative Market Research: An International Journal, vol. 11, no. 3 (forthcoming)
Reppel, A. E., I. Szmigin and T. Gruber (2006), "The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research", Journal of Product and Brand Management, vol. 15, no. 4, pages 239-249 (Emerald Literati Network Highly Commended Award)
Szmigin, I., L. Canning and A. E. Reppel (2005), "Online community: Enhancing the relationship marketing concept through customer bonding", International Journal of Service Industry Management, vol. 16, no. 5, pages 480-496
Szmigin, I. and A. E. Reppel (2004), "Internet community bonding: The case of macnews.de", European Journal of Marketing, vol. 38, no. 5/6, pages 626-640
Conferences
Henneberg, S. C., B. Ashnai, T. Gruber, P. Naude and A. E. Reppel (2008), "Using critical incident and means-end approaches to understand business complaint management", 24th IMP Conference, Uppsala/Sweden, September
Gruber, T., I. Szmigin, R. Voss and A. E. Reppel (2008), "The complaint handling encounter: How male and female complainants perceive value", AMA Summer Educator’s Conference, San Diego/USA, August
Voss, R, T. Gruber and A. E. Reppel (2008), "Exploring satisfactory and dissatisfactory student-professor encounters: The student’s perspective", AMA Summer Educator’s Conference, San Diego/USA, August
Gruber, T, S. C. Henneberg, B. Ashnai, P. Naude and A. E. Reppel (2008), "Using laddering to understand business complaint management", AMA Summer Educator’s Conference, San Diego/USA, August
Gruber, T., I. Szmigin, R. Voss and A. E. Reppel (2008), "Perceptions of value in complaint handling service encounters", Academy of Marketing Science (AMS) Annual Conference, Vancouver/Canada, May
Gruber, T., A. E. Reppel and I. Szmigin (2007), "Exploring the preferred qualities and behaviors of customer contact employees during complaint handling encounters", Society for Marketing Advances Conference, San Antonio/USA, November
Reppel, A. E., T. Gruber, I. Szmigin and R. Voss (2007), "Conducting qualitative research online - an exploratory study into the preferred attributes of an iconic digital music player", European Conference of the Association for Consumer Research (EACR), Milan/Italy, July
Gruber, T., A. E. Reppel and I. Szmigin (2007), "Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction", Academy of Marketing Conference, Egham/UK, July
Voss, R., T. Gruber and A. E. Reppel (2007), "Developing a classification system of teaching qualities - insights from a critical incident technique study in Germany", 5th International Conference on Marketing, Athens/Greece, July
Reppel, A. E., T. Gruber, I. Szmigin and R. Voss (2007), "Complaint satisfaction in personal complaint handling encounters", 36th European Marketing Academy Conference, Reykjavik/Iceland, May
Gruber, T., I. Szmigin, R. Voss and A. E. Reppel (2007), "Presenting a philosophical framework for the means-end approach", 36th European Marketing Academy Conference, Reykjavik/Iceland, May
Voss, R., T. Gruber and A. E. Reppel (2007), "Analysing critical incidents in higher education services", II. Conference on Higher Education Marketing, Budapest/Hungary, April
Gruber, T., I. Szmigin, A. E. Reppel and R. Voss (2006), "Consumer integration in new consumer product development: An explorative comparison study of online- and offline-laddering techniques", 35th European Marketing Academy Conference, Athens/Greece, May
Reppel, A. E., T. Gruber, R. Voss and I. Szmigin (2006), "Online laddering - development of innovative laddering data collection methods", General Online Research Conference, Bielefeld/Germany, March
Reppel, A. E. and I. Szmigin (2001), "Customer bonding in on-line communities", Academy of Marketing Conference, Cardiff/UK, July
Book Chapters
Gruber, T., R. Voss, I. Balderjahn und A. E. Reppel (2007), "Online Laddering", in: Buber, R. und H. M. Holzmüller (Eds.): "Qualitative Marktforschung. Konzepte - Methoden - Analysen", Gabler: Wiesbaden
Voss, R., S. Wippermann und A. E. Reppel (2005), "Das Internet als Instrument der Kommunikationspolitik für Schulen - Gestaltungskriterien, Werbeeffekte und Studienergebnisse", in: Voss, R. (Ed.): "Schulsponsoring und Fundraising an Schulen", WVB - Wissenschaftlicher Verlag Berlin: Berlin, pages 119-138
Seminars & Workshops
Henneberg, S. C., T. Gruber, B. Ashnai, P. Naude and A. Reppel (2008), "Understanding complaint management in close business-to-business relationships", 4th IMP Journal Seminar, Lancaster/UK, May
Gruber, T, A. E. Reppel, I. Abosag and I. Szmigin (2008), "Cross-national comparison of attributes of effective customer contact employees during face-to-face complaint handling encounters - A Kano study of British and Saudi-Arabian complainants", Customer Research Academy Workshop (CRAWS), Manchester, April
Gruber, T., S. C. Henneberg, B. Ashnai, P. Naude and A. Reppel (2007), "An exploratory qualitative study of complaint management in business-to-business relationships", Academy of Marketing B2B Marketing Masterclass, Leicester/UK, December (Pearson Education Best Abstract Award)
Reppel, A. E. (2006), "Online laddering - development of innovative laddering data collection methods", Paper presented at the Birmingham/Aston PhD Colloquium, Aston Business School & The Birmingham Business School, June
Gruber, T, A. E. Reppel and I. Szmigin (2006), "An evaluation of alternative laddering techniques in qualitative research - based on a study of German, British and American iPod-users", Customer Research Academy Workshop (CRAWS), Manchester, April
Reppel, A. E. (2005), "An Evaluation of alternative laddering techniques in qualitative research", Paper presented at the First Annual Scottish Doctoral Management Conference, School of Management, University of St Andrews, June
Reppel, A. E. (2005), "An Evaluation of alternative laddering techniques in qualitative research", Paper presented at the Birmingham/Aston PhD Colloquium, Aston Business School & The Birmingham Business School, July
Reppel, A. E. (2004), "Data Doppelgänger", Paper presented at the Birmingham/Aston PhD Colloquium, Aston Business School & The Birmingham Business School, July