Welcome to Alexander Reppel's personal Homepage. If you want to find out more about his current research projects, please visit iDelphi.org.
Alexander Reppel
Lecturer in Marketing at Royal Holloway, University of London
Alexander Reppel is a Lecturer in Marketing at Royal Holloway, University of London.
Previously, he held a senior management position at a European e-commerce company where he was leading the company's CRM efforts and later supervised the development of new market research products for all subsidiaries.
His research interests include relationship marketing concepts, marketing ethics, and consumer data management practices. Dr. Reppel is also involved in the development of innovative online research methods, such as interviewer- and non-interviewer-based online laddering techniques.
"I shall tell them this story against the background of the country I grew up in and along the river I know and do not love very much. For I have discovered that there are other rivers. And this my boys will not know for a long time nor can they be told. A great many never come to know that there are other rivers."John Steinbeck, "East of Eden"